BioSweep of Chicagoland, Design Comps Index

Pages

Color Palette (locked for Grant approval)

Brand Teal

#0d4f5c

Primary brand color. Headers, hero backgrounds, nav.

Teal Mid

#0d7a8e

Gradient partner. Hover states. Accent backgrounds.

Amber CTA

#d97706

Primary CTA buttons. High-contrast on dark. Phone CTAs.

Amber Light

#f59e0b

Stars, review accents, sticky mobile bar.

Guarantee Green Dark

#052e16

Guarantee page hero only. Intentional differentiation.

Success Green

#16a34a

Guarantee CTAs, checkmarks, pricing headers.

Warm White

#f8f5f0

Page background. Warm, not clinical.

Navy Dark

#1e2a38

Nav bar, dark sections, footer backgrounds.

Slate Body

#475569

Body copy. Supporting text on white.

Loss Red

#dc2626

Math sections only. "Without treatment" loss numbers.

Typography Stack

H1, Page hero

Smoke odor, gone. Permanently.

H2, Section headline

Ozone masks. PHOCATOX destroys.

H3, Subsection

What the treatment looks like

Body, Lead

PHOCATOX permanently destroys odor-causing molecules. When the source is gone, there is nothing left to return.

Body, Standard

Most Chicagoland homes run $800-$3,500. Final price depends on square footage, smoke type, and HVAC scope.

CTA button

Call (630) 881-7145

Eyebrow / label

For Chicagoland Listing Agents

Design Decisions and Notes for Grant

Color palette - pending your approval

Primary brand color is a confident deep teal (#0d4f5c). Accent for all CTAs is warm amber (#d97706). Together they read premium home service - not restoration-blue, not medical-white. The guarantee page uses deep forest green as its sole hero color to visually signal "resolution" to visitors who arrive from a defensive query. Your call if you prefer a different primary - the amber CTA is non-negotiable for conversion.

Photos required before launch

Every photo placeholder in these comps is a real spec: Grant in field gear near the van (hero photos on homepage and homeowners), Grant headshot for About and founder strip, equipment-in-action shots for process sections. No stock photos anywhere. A half-day shoot with a Chicago photographer will produce everything needed across all 6 pages.

Content Grant must confirm before publishing

About page story timeline, credentials (PHOCATOX cert name, IICRC status, insurance amounts), case vignette specifics, guarantee voice quote in his own words, BBB status, realtor testimonial real names and brokerage permissions, and the pricing decision (publish bands or keep quote-only). All flagged with editorial notes in the page files.